Marketing Activity Rules


International Alcohol Wholesale NetworkRules for Open Platform Marketing Activities


one、scope of application
This rule applies to allInternational Alcohol Wholesale NetworkMarketing activities initiated by open platforms,Merchants must meet or exceed the following standards simultaneously,Only then can we participateInternational Alcohol Wholesale NetworkOfficial marketing activities released by the open platform。
 
two、definition
【Restricting participation in marketing activities】Restricting merchants from participatingInternational Alcohol Wholesale NetworkOfficially initiated marketing activities,Restricting submission or delisting through review。
 
three、Standard for Release of Event Product Information
3.1 Event product prices
3.1.1  The price description of individual products and special events must be logical,Do not confuse reference prices(Equal to market price or counter price)、International Alcohol Wholesale Networkprice、activitypriceWaiting for information,sellpriceoneThe lawInternational Alcohol Wholesale NetworkDisplayed on the front-end page of the websiteInternational Alcohol Wholesale Networkpriceprevail。
3.1.2  goodsactivityprice的折扣计算标准以activityfront7日最低sellprice(hereinafter referred to asprimaryprice)based on,The discount information displayed by activities and individual products shall not exceed(折后sellprice/primaryprice)Converted discount。primarypriceIt refers to the operator's reduction in this casepricefront7The minimum transaction with transaction receipts made within the day at this business premisespricecheck;As previously7No transactions within the daypricecheck,Then, with this reductionpricefront最后oneSecond transactionpricecheck作为primaryprice。
3.1.3 participate inInternational Alcohol Wholesale NetworkBefore the promotional activities on the open platform,Merchants' perception of store productspricecheck不得随意上调,marketpricecheck浮动情形除外,But it needs to beInternational Alcohol Wholesale NetworkVerify the situation。If the merchant violates this provision,International Alcohol Wholesale NetworkHave the right to restrict merchantsparticipate in平台activity。
3.1.4 International Alcohol Wholesale Networkgoodspricecheck的详细要求,Please see《International Alcohol Wholesale NetworkOpen Platformgoodspricecheck规范》。
3.2Standard for activity advertising slogans and product descriptions
If the merchant does not have the relevant qualifications orparticipate inInternational Alcohol Wholesale NetworkRelated activities,It is not allowed to use vocabulary related to specific qualifications or activities in titles and advertising slogans。 
3.2.1  Asymmetric promotional information must not appear in product descriptions:
3.2.1.1 Activity Link Diagram:The promotional period described in the picture has expired,或者图片上描述的信息和点击进入goods详情页后的信息不onedeliver;
3.2.1.2Merchants in their business activities, product descriptions, and promotions,The content should provide authenticity、legal、Accurate and objective information,To write more clearly,Ambiguity is not allowed、Misunderstanding language、characters、Picture or image,Not allowed to reserve the right of final interpretation,Harm to consumerslegalrights and interests。
3.2.3 Event products need to comply withInternational Alcohol Wholesale NetworkProduct Release Standards,include《International Alcohol Wholesale NetworkSpecification for the Release of Product Information on Open Platforms》、《International Alcohol Wholesale NetworkOpen Platformgoodspricecheck规范》Waiting for rules、Specification requirements。

 
four、supplementary provisions
5.1This management rule is from2024year10the moon1Trial implementation from [date],2024year12the moon1Effective from [date]。
5.2International Alcohol Wholesale NetworkBehavior of open platform merchants,Events that occurred before the effective date of these management rules,Apply the rules at that time。Events that occur after the effective date of these management rules,Apply these rules。
5.3 International Alcohol Wholesale NetworkThis management rule can be adjusted at any time according to the platform operation situation andInternational Alcohol Wholesale NetworkOpen PlatformPublicize to merchants in the form of an announcement,Adjusted rulesoneEffective immediately upon publication。
5.4Merchants should comply with national laws、administrative regulations、Departmental regulations and other normative documents。For any suspected violation of national laws、administrative regulations、Departmental regulations and other normative documentsBehavior,This rule already has provisions,Applicable to this rule。There is no provision for this rule yet,International Alcohol Wholesale NetworkHave the right to handle at discretion。onlyInternational Alcohol Wholesale NetworkThe handling of merchants does not exempt them from their legal responsibilities。Merchants areInternational Alcohol Wholesale NetworkAny behavior,Should comply with bothInternational Alcohol Wholesale NetworkAgreements signed with its affiliated companies。
 



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