International Alcohol Wholesale NetworkSpecification for the Release of Product Information on Open Platforms

 
scope of application：International Alcohol Wholesale NetworkOpen platform third-party merchants（hereinafter referred to as“merchant”）
 
one.   Purpose of standardization
1.1  Improve the hit rate of product searches、Click Through Rate；
1.2  Improve user experience and purchase conversion rate on product pages；
1.3  Ensure the accuracy of product information，Increase product exposure。
 
two．Restrictions on the release of product information
2.1  merchantNo illegal publication allowed、Violation of product information，
2.2  merchantDo not publish product information that infringes on the intellectual property rights of others；
2.3  merchantNot allowed to publish agreement agreementswarpProduct information outside the scope of the business；
2.4  merchantDo not publish counterfeit product information；
2.5  merchantNot allowed to publish wholesale、attract investment、agent、advertisement、Posters and other formsadvertisementcommodity information；
2.6  merchantNo other website information shall be published（As a link、account number、International Alcohol Wholesale NetworkExternal platform identification, etc）；
2.7  merchantDo not change important attributes of the product at will（As shown in the main image, etc）Causing the replacement of product information；
2.8  un-International Alcohol Wholesale NetworkallowmerchantIt is not allowed to add physical store and phone contact information to the product；
2.9  Products that are completely identical and have identical important attributes，只allow发布oneorder；
2.10 un-International Alcohol Wholesale Networkallowmerchantcommodity information不得有International Alcohol Wholesale Networkdebut、International Alcohol Wholesale NetworkSelf operated orInternational Alcohol Wholesale NetworkExclusive wording；
2.11 merchantNo publication allowedadvertisementwindow（If notInternational Alcohol Wholesale NetworkThe platform'sadvertisement、advertisementFloating windows, etc）； 
2.12 merchant发布ofcommodity information中不得使用未获得权利人authorizeof特殊字库字体（Ruhuakang Font Library、Hanyi font library, etc）。

2.13Brand in store/Store Introduction、Product Information and Activity Description Overall Design Specification  

1)The promotional information covered by in store promotional labels and individual product labels shouldonedeliver。Products in the store、Activities and other descriptions must not include information such as：minimum、auxiliary word for ordinal numbersone、champion、top-level、100%Absolute language；Do not appear as：original price、Market price、xxspecial supply、How many fold up、Several discounts on top、certified products、goods which are not carefully processed、Words such as fidelity；No promises that cannot be fulfilled are allowed；No typos that may affect customer understanding are allowed、Words and Ambiguous Expressions；merchantDescription must not appear“The Company”Waiting for non-complianceInternational Alcohol Wholesale NetworkWords and phrases in the overall language environment。for example：The promotional label is half price/5Discount promotion，The actual selling price of the product should also be before this price reduction7Within the dayInternational Alcohol Wholesale NetworkOpen platform transactions with transaction vouchersminimumtransactionpriceLattice5break（As previously7There are no trading prices within the day，以stem or root of plantsorder降priceBefore and afteroneordertransactionpriceGrid based calculationbreakbutton up）。
2)The content reflected in the design of the store page should all comply with laws and regulations，And there shall be no content that infringes on the legitimate rights and interests of any third party，otherwisemerchantShould bear full compensation responsibility（Including direct and indirect losses）。
3)merchantDesign the store page、When editing product information, special font libraries should be used with caution（Like the Fangzheng font library、Hanyi font library, etc），If necessary to use，standardmerchantIt should be ensured that the rights holders who have obtained themlegalauthorizejustexistauthorize使用范围和authorize期内使用，otherwisemerchantShould bear full compensation responsibility（Including direct and indirect losses）。
4)Non items are not allowed to appear in the storeInternational Alcohol Wholesale NetworkOther platform logos and other copies of the open platform、Plagiarism and other content that may involve infringement of the legitimate rights and interests of third parties。
5)Not allowed to publish anything other thanInternational Alcohol Wholesale NetworkThe shopping link，perhapsun-International Alcohol Wholesale NetworkLicensed third-party nonInternational Alcohol Wholesale Networklink、bankaccount number、auxiliary word for ordinal numbersthreeFang Payaccount number、E-mail、Physical store address and contact information。
 
three．Product title
3.1  Product titleAnd product images and corresponding categoriesmerchantwarpThe brand of the camp shouldonedeliver，No content unrelated to the product is allowed；
3.2  Product titlestandard：1)oneComplete articleProduct titleIt should have the following content：Chinese brand（English brand）+Basic Attributes（material/function/characteristic）+Name of Commodity+Specification parameters（model/colour/size/specifications/purpose/Item number）（Not required）。
3.3  Description can be added to the title of seasonal or pre-sale new products：year+season+New to represent new products/NEW，This description should be placed after the brand name，Other product descriptions are required to remain unchanged。in compliance with：2010Nian Wuliangye500ml
3.4  Product title不得重复关键词perhaps出现无关of关键词；
3.5  Unauthorized use of registered trademarks by others to describe products is prohibited in product naming。
3.6  Product titleThere must be no unscientific expressions in the descriptioneffectof断言perhaps者保证；There shall be no comments or images comparing with similar products、image；Do not use false information/exaggerate/Absolute words、un-authorize名人of姓名等国家相关法规明确规定禁止使用of词；
3.7  Product short title：goodsChinese brand+English brand+Product keywords
3.8  goodsadvertisementLanguage requires concise language、Clear semantic meaning、There is a marketing concept，Prohibit ambiguity、False information、exaggerategoodsfunctionperhaps表述不清等情形。
 
four．Main image of the product
4.1  goods主picturespecifications：picturesizedo 800*800，Single sheet size not exceeding 1024K,Only supported jpg、jpeg、png format，The picture should be clear，Adequate brightness，And it should be displayed on the full canvas；
4.2  The image cannot have large areas of black projection or large areas of reflection of environmental objects（in compliance withphotographerimage/image），Special attention should be paid to metal textured products；picture所示goodscolour、specifications等必须与goodscharactersintroduceonedeliver；
4.3  The number of pictures for each product shall not exceed5fix；Display pictures of products from different angles、justat leastonefixgoods主体正面picture作do主picture（The main image should display all aspects of the product）；
4.4   pictureoneinsistbeautiful，Props or decorations can be added to the picture as a backdrop；in compliance with以白色背景拍摄ofpicture要求背景do纯白色；International Alcohol Wholesale NetworkThe background of the homepage product image must be a pure white background；
4.5  The model image should show the product effect taken by real models，It is not allowed to use image processing tools for stitching and other operations to create images；The performance of model images should be natural、beautiful、generous，Cannot distort；
4.6  Product description images are rarely or not usedGIFWait for the flicker、GIF；
4.7  merchant应对使用picture拥有著作权perhapslegalThe right to use；For images involving model portraits，merchant应确保已获得肖像权人ofauthorize，And use it reasonably within the authorized scope and validity period；
4.8  picture中不应该包括其它任何charactersInformation andtwoQR code。
 
five．commodity price
5.1  commodity priceIt should be described truthfully and accurately，No false pricing is allowed、Errors in labeling and other situations；
5.2  The price description of individual products and special events must be logical，Do not confuse reference prices（equal toMarket priceperhaps专柜price）、International Alcohol Wholesale Networkprice、activitypriceWaiting for information，sellpriceoneThe lawInternational Alcohol Wholesale NetworkDisplayed on the front page of the stationInternational Alcohol Wholesale Networkpricedo准；
5.3  goodsactivitypriceofbreakbutton up计算标准以activityfront7sunminimumsellprice（hereinafter referred to as“original price”）based on，activity及单品表现出来ofbreakbutton up信息不得高于(break后sellprice/original price)换算出来ofbreakbutton up。original priceIt refers towarp营者existstem or root of plantsorder降pricefront7Within the daystem or root of plantswarp营场所成交of有transaction凭证ofminimumtransactionpricecheck；As previously7There are no trading prices within the day，standard以stem or root of plantsorder降priceBefore and afteroneordertransactionpricecheck作dooriginal price。
 
six．Product Description
6.1  Product Description建议picture和characterscombine with（pour：Combining graphics and text，picture增加picture描述可Improve the hit rate of product searches）
6.2  The pictures of the product introduction must be clear，
6.3  goods页面不allow出现其他购物网址oflinkperhaps提示，不allow出现merchantself有of客服、Sales and after-sales service hotline、Website and other contact information, as well asmerchantInformation related to physical stores, etc（warpInternational Alcohol Wholesale NetworkExcept for those that can be published with special written approval）；
6.4  No typos that may affect customer understanding are allowed、certified products、goods which are not carefully processed、xxauxiliary word for ordinal numbersone、fidelity、xxOEM、xxspecial supply、“The Company”Waiting for non-complianceInternational Alcohol Wholesale NetworkWords used in the overall environment of the shopping mall；
6.5  The product introduction must not contain false information、exaggerateNot related to product informationonedeliverof表述，in compliance with：effect、Introduction to ingredients and other aspects；
6.6  无商标使用权ofmerchantexistgoods详情描述时不allowexist任何位置出现品牌LOGOAnd trademark；
6.7  sameonemerchantofsameone品牌ofLOGOAnd trademarkMust reflect unityonecolourAnd form，justLOGOAnd trademark不得do水印形式；
6.8  Product Description时不得出现以下不对称of促销信息：
6.8.1单个commodity information有标识pricecheck，After clicking to enter the product details pageInternational Alcohol Wholesale NetworkpriceAnd identificationpricecheck不onedeliverof；
6.8.2activitylinkpicture：picture上描述of促销时间已warpexpire，perhaps者picture上描述of信息和After clicking to enter the product details pageof信息不onedeliver；
6.8.3所有内容必须与goodsperhapsmerchant品牌introduce、Enterprise information introduction and other related attributes；
6.8.4No other occurrences are allowed（mistakeInternational Alcohol Wholesale Network）Platform or competitor identification and other obvious replication、plagiarismmistake开放The platform's内容等可能涉及侵犯auxiliary word for ordinal numbersthreesquarelegalrights and interestsof内容。
6.8.5merchantexistwarp营activity和产品描述及宣传中，The content should provide authenticity、legal、Accurate and objective information，To write more clearly，Ambiguity is not allowed、Misunderstanding language、characters、pictureperhapsimage，Not allowed to reserve the right of final interpretation，损害消费者oflegalrights and interests。
6.9 To ensure that consumers have the right to be fully informed when purchasing goods，Facilitating consumers to have a more comprehensive understanding of product attributes，merchant需exist发布goods时明示goodsof主要参数指标。merchant应根据所销sellofgoods实际属性录入参数，And maintain it in a timely manner，Ensure the authenticity of parameters、correct、effective。Main parameters and indicators of specific products，Including but not limited toin compliance withBelow is the content：
1）Product name
2）specificationsAnd net content（The unit of measurement shall adopt the national legal unit of measurement，in compliance with1000can）；
3） quality guarantee period、Storage conditions；
4）Ingredient or ingredient list；
5）Product standard code or execution standard（Imported food is exempt）；
6）Production license number（Imported food is exempt）；
7）The common names of the additives used in the national standards；
8）Regarding product returns and exchanges、Warm reminder of relevant logistics information and consumer shopping tips，The return and exchange standards shall not be lower thanInternational Alcohol Wholesale NetworkAfter sales policy standards for open platforms；
10）law、Other matters that must be indicated according to regulations and food safety standards。
 
seven． merchant发布ofcommodity informationin compliance with不符合stem or root of plantsstandard，International Alcohol Wholesale NetworkBased on《International Alcohol Wholesale NetworkOpen Platformmerchant积分管理规standard》Process according to platform rules and relevant service agreements signed，And have the right to immediately remove or delete relevant product information。
 
eight. This rule is from2024year10the moon1Trial implementation from [date]，self2024year12the moon1Effective from [date]。