International Alcohol Wholesale NetworkNaming Rules for Open Platform Merchant Stores 
 
one、Store naming restrictions
1.1The store name cannot exceed15One character。
1.2The store name cannot be duplicated with the name of an already opened store，If two stores apply for the same at the same timeoneThe store name，Approval for opening a store will be based on the principle of prior application，Stores that have not been approved need to change their name to another store and resubmit their application。
1.3Store naming is mandatory and limited to selection only**flagship store/**Specialty stores or**Exclusive storethreespeciesname...asOne of the formsone(Special store names are requiredInternational Alcohol Wholesale NetworkApply for negotiation，Approval is required before the review can be approved）。
1.4After the store name is approved, it cannot be modified，The qualification for naming the store does not comply with the provisions of this rule，Except in cases of infringement。
1.5The store name must not contain the following content：
1.5.1Harmful to the country/Social and public interests，Or it may undermine national dignity；
1.5.2Containing the dregs of feudal culture/Has negative political impact/Or violate the customs of ethnic minorities/Content with ethnic discrimination；
1.5.3May cause deception or misunderstanding to the public，Or it may cause adverse psychological reactions among the general public；
1.5.4foreign state（area）name/international organizationname；
1.5.5partyname/Party, government, and military organsname/mass organizationname/social organizationnameAnd the unit number，Or national leaders/agedoneThe name of a revolutionary generation；
1.5.6Uncivilized/Low level style/Vulgar and indecent vocabulary；
1.5.7The emergence of e-commerce platforms（containInternational Alcohol Wholesale Network）Relevant sensitive or iconic information；
1.5.8Without authorization，usebrandname/Name of celebrity or well-known person；
1.5.9other laws/Prohibited by administrative regulations。
 
two、Naming rules for various types of stores
2.1flagship storeNaming rules
2.1.1flagship store，Refers to merchants using their own brand（The trademark isRperhapsTMstate），perhapsIssued by the rights holderInternational Alcohol Wholesale NetworkOpen platform establishmentbrandflagship storeThe exclusive authorization document（The authorization document should clearly state exclusivity/irrevocable），SettledInternational Alcohol Wholesale NetworkStores opened on open platforms。
2.1.2flagship store，There can be the following situations：
（1）operateoneOne's ownbrandcommoditybrandflagship store（Private brand refers to the trademark rights belonging to the merchant）perhapsIssued by the rights holderInternational Alcohol Wholesale NetworkOpen platform establishmentbrandflagship storeThe exclusive authorization document（The authorization document should clearly state exclusivity/irrevocable）ofbrandflagship store；
（2）operate多One's ownbrandProducts and eachbrandGuitongoneActual controller ofbrandflagship store（ownbrandofsonbrandapproveusePut inflagship store，host/sonbrandoftrademarkThe rights holder should be the sameoneActual controller ）；
（3）Store type brand（Service trademark）trademark权人openofflagship store。
2.1.3Naming rules
（1）use“XX（Brand name）flagship store”name...as，Brand name应为已经注册oftrademark（Rstate）perhaps正在受理注册中oftrademark（TMstate，The registration application period must be at least six months），The merchant is the brand（trademark）oftrademarkright holder，perhapsThe merchant holds thebrand（trademark）Issued by the rights holderInternational Alcohol Wholesale Networkopenbrandflagship storeof独占授权文件，The authorization document should clearly state exclusivity/irrevocable，openflagship storeof时间应在授权期内；If the authorization period has expired and the authorization has not been continued，Then it cannot be used again“XXflagship store”name...as；
（2）onlytrademarkright holder（registrant）operateofshop才approveuseuse“XXofficialflagship store“ofname...as，Excluding shops with exclusive authorization from the rights holder。
2.1.4flagship store授权文件of详细内容，Please see《International Alcohol Wholesale NetworkOpen Platformflagship storeExclusive Authorization Letter for Opening a Store》。
2.1.5name...asform：Brand name+(Category Name) +officialflagship store/flagship store
2.2exclusive shopNaming rules
2.2.1exclusive shop，Refers to merchants holding other people's brands（The trademark isRperhapsTMstate）Authorization documents are availableInternational Alcohol Wholesale NetworkStores opened on open platforms。
2.2.2exclusive shop，There can be the following situations：
operateoneAn authorizationbrandofgoods，But did not obtain the brand（trademark）right holder独占授权SettledInternational Alcohol Wholesale NetworkOpen Platformof商家exclusive shop；
Manage products from multiple authorized brands，And eachbrandGuitongoneActual controller of商家exclusive shop；
2.2.3rule：use“XX（Brand name+Enterprise trade name）exclusive shop”name...as，Brand name应为已经注册oftrademark（Rstate)perhaps正在受理注册中oftrademark（TMstate，The registration application period must be at least six months），Merchants should hold the brand（trademark）Authorization document issued by the rights holder for the sale of the brand's products，Managing multiple brands，everybrand应GuitongoneActual controller 所有；If the authorization period has expired and the authorization has not been continued，Then it cannot be used again“XXexclusive shop”name...as；Enterprise trade name，Instant font size，It's a companynameExcept for administrative divisions/industryperhaps者operate特点/Iconic text that distinguishes itself significantly from other enterprises outside of its organizational form。
2.2.4brand（trademark）The authorization document issued by the rights holder should not have geographical restrictions。
2.2.5name...asform：Brand name+Enterprise trade name+exclusive shop，As for multiplebrandof，useshouldexclusive shophoststrikeBrand name+Enterprise trade name+exclusive shop。
2.3Exclusive storeNaming rules
2.3.1Exclusive store，Refers to business operationsInternational Alcohol Wholesale NetworkOpen Platformthe sameoneTwo categories anduseUp to othersperhapsownbrand（The trademark isRperhapsTMstate）Store of goods。
2.3.2Exclusive store，There can be the following situations：
the sameone级类目下operate两个及useUp to othersbrandgoodsSettledInternational Alcohol Wholesale NetworkOpen Platformof商家Exclusive store；
the sameone级类目下既operate他人brandgoods又operateownbrandgoodsSettledInternational Alcohol Wholesale NetworkOpen Platformof商家Exclusive store。
2.3.3rule：use“XX（Enterprise trade name+Category Name）Exclusive store”name...as，Merchants areInternational Alcohol Wholesale Networksameoneone级类目下operate两个及useupperbrandgoods，The merchant istrademarkright holder，perhapsMerchants hold correspondingbrandtrademarkofright holderperhapstrademarkright holder授权of代理人出具of销售授权书。
2.3.4name...asform：Enterprise trade name+Category Name+Exclusive store，mustn'tuse“XX（Brand name）Exclusive store”name...as。
 
three、shopname...asapprove选类目name
3.1 liquor/liquor/wine/imported wine/beer/Yellow Wine/Health wine/Collect wine/old wine。
3.2 approve选类目如有更新perhapsadd，useInternational Alcohol Wholesale NetworkThe public announcement shall prevail。
4、stem or root of plantsruleself2024year10the moon1Start trial operation from [date]，a surname2024year12the moon1Effective on [date]。