source：Wine Industry News Network

Zodiac as a long-standing symbol of folk culture，Throughout history, a large number of poems depicting the images and symbolic meanings of the Chinese zodiac have been left behind、Spring Festival couplets、painting、Calligraphy, painting, and folk crafts works。Baijiu as a symbolic element and important carrier of Chinese culture，Growing confidence in national culture、Today, consumers are increasingly valuing the value of products，Maotai cleverly integrates zodiac culture into Maotai liquor culture，Endow it with richer connotations。Kweichow Moutai Wine Twelve Zodiac Series，Combining the charm of culture and time，Cleverly blending into every drop of wine，Becoming a treasure for collection and appreciation。Unique design language，Profound humanistic thinking，It injects a new expression form into Baijiu culture，In the zodiac and mellow brewing、In Art and Classics，Inheriting ethnic culture，Interpreting the flavor of China。

self2014Since its launch，Already released one after another11products。2024year1the moonLauncheddragonyearMaotai，Pushing this cultural heritage to new heights。dragon，Ranked fifth among the twelve zodiac animals，Corresponding to Dizhichen，Therefore named Chendragon。As an important component of traditional Chinese culture，dragonThe significance of it embodies the strength of the nation，It is a prominent symbol of Chinese culture。dragonyearMaotaiofAppearance design reference2024yearLunar Jiachen to which it belongsdragonyearThe traditional calculation method of the five elements belonging to soil，In yellow、Comprehensive color as the main color tone；The bottle body painting was created by Mr. Miao Zaixin, a national first-class artist《Tengdragonpicture》Artworks are one of the packaging elements。To inherit and continue the packaging style and design concept of the developed zodiac wine，dragonyearZodiac wine adopts zodiac culture、Five Elements Culture、traditional Chinese painting、Traditional cultural elements such as calligraphy art，Combining Maotai liquor packaging style，Adjust each element、fusion，Give the product a unique artistic expression，Realize the unity and continuation of packaging styles for zodiac series products，It is Maotai culture and calligraphy、traditional Chinese paintingThe Cleverness of Artfusion。

Each bottledragonyearMaotai，They all seem to tell a story about strength and hope，Can't help but immerse oneself in this unique cultural charm。

Bottle body elements——Created by Mr. Miao Zaixin, a national first-class artist《Tengdragonpicture》Calligraphy works written by Mr. Hu Kangmei, consultant of the Chinese Calligraphers Association

1the moon22Rixiaoxue solar term，Stepping on the overture of winter，Quietly descended upon this vast land。In this place, it's not as majestic as heavy snow、Unique moments of warmth and tranquility，The official Tiktok number of CCTV network and the official video number of CCTV culture and tourism network work together with well-known meteorological expert Song Yingjie，Jointly released a refreshing short video。This video，Not just oncedragonyearMaotaiofIn depth interpretation，It is a perfect collision of technology and art——It was first used in the promotional video of Maotai productsAICG（Artificial intelligence generates content）Production techniques combined with real-life shooting，Bring the audience into an immersive experience“dragonWith alcohol”The prosperous and flourishing era。

「Watch video，appreciatedragonyearThe unique charm of Maotai」

In the video，The well-known CCTV《weather forecast》host、“Weatherman”Song Yingjie as a guide，Lead the audience onto“look fordragontour”，With his unique warm voice and cultural temperament，Slowly uncoverdragonyearMaotaiNot well-known to peopleofone side。

The screen slowly unfolds as Song Yingjie drinks tea by the window，A friend holding a delicate gift box，Entering Song Yingjie's home，Smiling and mysterious, he said：“Old Song，What did I bring for you？”Song Yingjie curiously took the gift box，Gently open it，A bottle carved with lifelike carvingsdragonofdragonMaojiu comes into view。He exclaimed in surprise：“indicating surprise or wonder，This majestic windofdragon！”Thus, he and“dragon”Narration of Origins。

Early winter season，Pin a potdragonyearMoutai，It's a indulgence of taste buds，It is also a profound tribute to traditional culture。Rich sauce aroma，Like the sedimentation of history，Time lapsethe moonlong river，Directly hitting the depths of the soul。Every sip of wine，All are aspirations and pursuits for a better life，It is an expectation of infinite possibilities for the future。In this romantic season，Let's raise our glasses together，congratulate and sincerely wishdragonTenggolden age、Home Country Chang'an。