source：《Huaxia Wine News》
“Two years ago，I once called on the liquor industry not to‘involution’，To find ways to create more demand，Later discovered，Food is a great track for innovation。”recently，Chairman of Zhenjiu Lidu Group、Wu Xiangdong, Chairman of Huazhi Liquor Store, was invited to attendAIIC2024Wine Industry Innovation and Investment Conference，rise《human world，Food is not to be underestimated》During the keynote speech, it was stated that。
After the speech video was released on the Guizhou Zhenjiu video account，2Developed within the day10ten thousand+，Triggering phenomenal heat and attention。indeed，There is a natural connection between food and wine。We often say，Food is the paramount necessity of the people，Without alcohol, there can be no feast。Exactly“drink”give“eat”The mutual reflection of，Formed a solid foundation of the splendid and colorful traditional Chinese culture。can say，With the improvement of consumers' pursuit of quality of life and changes in consumption habits，eatdrinkgiveThe integrated development of the liquor industry has become a trend。in fact，Sort out the development of the liquor industry in the past two years，We can easily find that，葡萄wine和洋wine早已在eatdrinkAccumulated rich experience in the field of matching，And Baijiu enterprises have begun to actively cultivate on this track。however，Among numerous brands，Only Wu Xiangdong's“1912Zhen Jiu Meieatinstitute”giveDifferent from others，And presented replicable products for the wine industry、standardization、Promotable beautyeatWine Fusion Sample。
The best innovation track during the adjustment period of the liquor industry
“For beautyeat，I just love it，Now it's research。”Wu Xiangdong pointed out that，Our research has found that，Michelin encountered a bottleneck in tire sales，Through beautyeatstudy，Rating global restaurants，Launched Michelin Guide。result，Many people strive to taste beautyeatButroad trip，Thereby increasing the consumption of tires，Ultimately making Michelin a world-renowned brand。
“Chinese Baijiu is now facing similar problems，We need to create new demands。”Wu Xiangdong pointed out that，current，The liquor industry is in a critical period of crossing the cycle，This is also the best innovation opportunity period for the liquor industry。By increasing efforts towards the United Stateseat的study，Promote the beauty of ChinaeatThe upgrade，Create more demand，Can effectively promote the development of Baijiu industry。This can be seen from the development trend of the liquor industry in the past three years。As the industry enters a cycle of growth and decline、Adjustment period of stock competition，The Matthew Effect continues to intensify，Industry concentration continues to increase，The survival space of enterprises is severely squeezed。In order to overcome difficulties，Seeking new growth points，庞大的eatdrinkThe market has naturally become another competitive hotspot for liquor companies。According to data from the National Bureau of Statistics，In the first half of this year，全国eatdrinkIncome reached2.6ten thousandRMB100mn，Year-on-year growth7.9%，Overall, it has maintained a relatively fast growth trend，Faster growth rate than retail sales of goods4.7Percentage point，The contribution rate to zero social growth has reached22.8%。But it cannot be ignored that，It is not easy for liquor companies to tap into the huge market。on the one hand，Consumers' tastes and demands are becoming increasingly diverse，Regarding beautyeatThe requirements for pairing fine wine are also increasing；anotheron the one hand，eatdrinkIntense industry competition，Wine companies need to stand out among numerous competitors，Establish a unique brand image and market positioning。Facing challenges，Wu Xiangdong provided a breakthrough model——Deeply cultivate beautyeattrack。therefore，2022year，He bought the old site of Changsha Machine Tool Factory，On the basis of preserving the basic appearance of the factory，Carefully designed and renovated，Transforming industrial heritagegiveModern BeautyeatPerfect integration of culture，Create a unique beautyeatgiveWine Experience Space——1912Zhen Jiu Meieatinstitute。
To highlight beautyeatsoul，achieveeatLocalization of materials、Nationalization and seasonality，1912Zhen Jiu Meieatinstitute专门组建了一支多人的采购团队，Each team memberthe moonMore than two-thirds of the time is spent in beautiful places across the countryeatSearching for high-quality products in the cornereatmaterial。In addition to a dedicated procurement team，Zhenjiu Lidu Group and Huazhi Liquor Store have extensive business networks across the country。Once these business personnel and partners discover high-qualityeatmaterial或beautifuleat，Will proactively provide information to1912Zhen Jiu Meieatinstitute。Through this method，1912Zhen Jiu Meieatinstitute不仅能够为消费person提供最优质的beautifuleatexperience，Can continue to innovate，Launch more beauty products that meet market demandeatgiveWine pairing plan。According to Wu Xiangdong，Go now1912Zhen Jiu Meieatinstitute吃饭的客人络绎不绝，Need to make an appointment two months in advance。“in the future，Hope to collaborate with top Chinese liquor companies，Establishing Chinese Beautyeatstandard，Regularly release beautyeatstudy报告，Bring the best in all of Chinaeatmaterial、origin，Organize to form beautyeatdatabase，Recommend to the public，Create a unique Chinese style‘wineeatmatch’。”Wu Xiangdong candidly admitted，beautifuleatgivebeautifulwine的结合，不仅能够提升中华beautifuleatThe Charm of，Attract moreeat客外出就eat，So as to increase the consumption opportunities of Baijiu，It can also promote the international dissemination of Chinese culture，Make Chinese Baijiu more popular in the global market。“Culture is a big brand of Baijiu expansion，of which，beautifuleatculture是白wineachieve增量的重要依托。白wine要成为中华culture走向世界的积极参giveperson，Let Chinese fine wine fragrance the world。”Wu Xiangdong once analyzed and pointed out that，伴随着中华beautifuleatThe spread of，Fine wine will also go global。From this perspective，beautifuleatgivebeautifulwine的创新结合，使得白wine的消费不再局限于传统的drinkUsage occasions，But it becomes a way to enjoy life、taste cultures、Ways to convey value。But1912Zhen Jiu Meieatinstitute的创新理念和实践，It also provides a model for other practitioners to learn from，鼓励他们探索更多符合现代消费person口味和需求的beautifuleatgivebeautifulwinematch，followBut推动整个白wineindustryThe upgrade和蝶变。follow吴向东的beautifuleat哲学看beautifuleatgivebeautifulwine的深度融合It cannot be denied that，Wine pairing is not a new topic in the wine industry。trigger《Huaxia Wine News》The journalist is highly concerned about，吴向东在探讨beautifuleatgivebeautifulwine的融合时，Proposed several core viewpoints，这些观点不仅适用于eatdrinkindustry，alsogivewine类生产的理念高度契合。Firstly, it iseatmaterial第一。“We are well aware that there are unique features hidden throughout the countryeatmaterial资源。”Wu Xiangdong said，eatmaterial是beautifuleatThe core foundation，1912Zhen Jiu Meieatinstitute更关注于eatmaterial的精心挑选。ButThis kind of thingeatmaterial的重视，不仅体现在eatdrinkarea，It also runs through the process of brewing wine。To ensure that every bottle of wine meets the highest quality standards，Zhenjiu only uses the highest quality raw materials such as red sorghum and wheat，It is precisely the ultimate pursuit of brewing ingredients，Not only has Zhen Jiu won a good reputation and wide recognition in the market，It has also laid a solid foundation for its numerous awards on the international stage。
Next is simple cuisine。Wu Xiangdong advocates the concept of simple cuisine，Simple cooking methods can better highlight the original flavor of ingredientsgivequality。In his opinion，The highest level of a chef is not about mastering many secret recipes and tricks，opposite，answereatmaterial本身的深刻理解才是关键所在。The same goes for brewing good wine，Seemingly simple brewing process，There are countless details and craftsmanship requirements behind it，BrewersneedHaving exquisite skills and profound experience accumulation，Only then can simple ingredients be transformed into rich and mellow wine。Next is scientific health。“所有beautifuleatEveryone shouldgiveHealth is closely related，If the dish design is unreasonable，May giveeat用person带come不适，Even affecting physical health。”Wu Xiangdong analyzed and said。In the process of alcohol production，Scientific methods and technological upgrades are equally crucial。nearyearcome，Zhenjiu continues to increase research investment，giveCollaboration between renowned universities and research institutionsrise，In depth study of flavor、Fields such as aroma and microbiology，Promote steady improvement of quality through scientific research and innovation。modernyear10the moon，Two technological achievements of Zhenjiu《珍winequality特征解析及酿造关键技术创新giveapplication》《Characteristic Analysis and Industrial Application of Guizhou Zhenjiu Daqu》Through appraisal，Reaching the international first-class level。In this regard，Experts have analyzed that，吴向东的beautifuleatPhilosophy and1912Zhen Jiu Meieatinstitute所体现的极致，展示出的beautifuleatgivebeautifulwine结合的深邃意义，Not just a perfect combination of taste buds，More traditional、culturegiveThe embodiment of emotional integration。这种深度融合在进一步提升eatdrinkexperience感giveThe feeling of pleasureat the same time，It also injects richer cultural connotations and emotional values into consumers' lives，at the same time，It also demonstrates the valuable quality of Zhen Jiu that can withstand the test of time——Simplify complex things，Persist simple things。
Little squid, bad weather, unhappy mood
ALL 0 A comment